We at Commieshop wish to create a social awareness movement. We strive to expand the knowledge of socialism and social awareness through capitalist mechanisms by selling, producing and especially marketing socialism. This specific way of spreading awareness through capitalist mechanic is revolutionary in a sense that it will enable us to specifically target otherwise mindless consumers, which will, if nothing else, create an awareness/a reminder of class struggle.
It is therefore important to see the purchase as a donation to the course of spreading awareness.
Why this is not capitalist
It is important to note that we do not operate in a capitalist fashion, since we are structured as horizonal hierarchical in terms of intern business power relations. However, in relation to the accumulation of capital no such thing is happening; the proceeds accumulated, through collectivized work and no surplus value, will be invested in further development and other ideological projects.